To protect and advance the interests of AAF members in dealings with their franchisor, government bodies and other parties

To advocate for beneficial legislative and regulatory developments affecting the franchising industry

To empower AAF Members and enhance their economic strength and bargaining power as the peak body representing their interests

To promote collaborative decision making models between franchisors and franchisees

To represent AAF Members in exerting collective influence in matters of mutual concern

To educate AAF Members through the dissemination of pertinent information

To advance the legal, financial and commercial interests of AAF members in Australia

To promote best business practices amongst AAF Members

To provide relevant services to AAF Members and always act in the best interest of all its members

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