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To protect and advance the interests of AAF members in dealings with their franchisor, government bodies and other parties

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To advocate for beneficial legislative and regulatory developments affecting the franchising industry

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To empower AAF Members and enhance their economic strength and bargaining power as the peak body representing their interests

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To promote collaborative decision making models between franchisors and franchisees

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To represent AAF Members in exerting collective influence in matters of mutual concern

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To educate AAF Members through the dissemination of pertinent information

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To advance the legal, financial and commercial interests of AAF members in Australia

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To promote best business practices amongst AAF Members

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To provide relevant services to AAF Members and always act in the best interest of all its members