Why does AAF exist?
Franchisees provide the investment that funds ten percent of the Australian economy. Until the development of AAF, they have not had a peak body to provide a voice for their needs or concerns. AAF was born out of the recognition that franchisors, through their very influential lobby, were dictating the regulatory policy discussion. The end result has been, and still is, a massive imbalance of power. Franchisees provide all the money, take all the risks, build the goodwill of the business but, until now, have had no say.
Advocacy and Protection:
We aim to safeguard the interests of AAF members when dealing with franchisors, government entities, and other stakeholders.
We strive to advocate for favourable changes in legislation and regulations that impact the franchising industry.
Information and Education:
We educate AAF members by providing relevant and up-to-date information.
We promote collaborative decision-making models between franchisors and franchisees to ensure mutual benefits.
We represent AAF members in exerting collective influence on matters of shared concern within the franchising industry.
Empowerment and Strengthening:
Our mission is to empower AAF members, enhancing their economic influence and negotiation capabilities as the premier representative body.
Financial and Legal Advancement:
Our goal is to advance the legal, financial, and commercial interests of AAF members throughout Australia.
We encourage the adoption of best business practices among AAF members and their franchisors.
Service and Member Welfare:
We aim to provide valuable business support services (including group discounts) to our members and always act in their best interests.
Your Success, Our Purpose
As you embark on your franchise journey, know that your success is our purpose. We're not just an association; we're a dynamic force working to ensure that your role as a franchisee is not only protected but also rewarded. Every step you take, every milestone you achieve, and every challenge you conquer fuels our determination to excel on your behalf.